2024, the year of “regen football”

⚽🌎 2024 is the year of “REGEN FOOTBALL” 👀👇🏿

*** Regen.
*** Pronounced “ree-gen”.
*** Short for “regenerative”.
*** The practice of contributing more to society than is extracted.

💡 Dr. Jacob Naish, one of the world’s sharpest thinkers and doers in impact football, coined the term “regen football” in 2021.

👉🏾 We can consider “REGEN FOOTBALL” an evolution of “IMPACT FOOTBALL", which in turn was born from “FOOTBALL FOR GOOD”:

*** FOOTBALL FOR GOOD: the use of football as a tool for positive social impact (… within a system whereby business and doing good can run in parallel).

*** IMPACT FOOTBALL: the industry itself using its platform and assets for positive social impact (… within a system whereby financial decisions can be at odds with society / planet restoration).

*** REGEN FOOTBALL: an open-source blueprint for football to be automatically regenerative for planet and people (…within a system whereby financial profit can only be balanced alongside social, cultural, and ecological profit). 🌱🌱🌱

💡 Since 2021, Jacob has been inspiring many of us to explore where football is going in future, and what the possibilities are for regenerative practices in the modern technological era.

👀 👉🏾 This year, we’ll be seeing more leaders across the industry come together to fuse industries, perspectives, and solutions....

Ben Mee, English Premier League footballer.
Matt Warner, tech entrepreneur.
Preeti Shetty, impact pioneer.
Leanne Bats ᵍᵐ, blockchain innovator.
Nicole Matuska, women’s rights leader.
Sandy Khaund, blockchain builder.
Daniel Cade, sustainability educator.

⚽🌎 In a complex and contradictory world, I’m optimistic about more of us embracing our roles as “imperfect ambassadors”, as we connect the dots between society and technology.

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