The growth opportunity for women’s football

💡⚽ Women's football as a GROWTH opportunity. Innovation and creativity to awaken millions of NEW fans. But what matters to unlock this opportunity?

At the Athens Women's Football Summit recently, my teammates Karen Dobres, Kelly Lindsey and I came away convinced that... 👇🏿👇🏿👇🏿

🚩 *FOOTBALL CLUBS DOING BUSINESS AS USUAL WILL STRUGGLE*
Football clubs need to radically disrupt and do things differently if they’re going to survive. We were inspired by projects that fused football with entertainment and other industries like art, fashion, and music.

🚩 *PRIVATE INVESTORS ARE LEADING THE WAY*
Investors are seeing women’s football as a big growth opportunity. In fact, some even reject the way that the men's game is run. It doesn’t need to copy the trajectory of the men’s game, it can carve out its own, and awaken millions of new fans.

🚩 *AUTHENTICITY MATTERS*
Clubs like Lewes Football Club believe authenticity is based on having purpose and principles that make a difference in the world. And because authenticity cannot be built overnight, it is arguably the ultimate competitive advantage as it cannot be immediately copied.

🚩 *EXPERTISE OF THE WOMEN'S GAME IN & FOR THE WOMEN'S GAME MATTERS*
Growth needs to be led and advised by the game’s experts to continue growing in a way that retains its soul and meaning.

So some of the key ingredients for the future of the women's game:
💥 Innovation.
💥 Forward thinking private investment.
💥 Authenticity.
💥 Women's football expertise.

...... ❓ What else do you think is essential for our beautiful game??

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